ITOS - Believe It or Not
From: <name removed> [mailto:<e-mail address removed>]
Sent: Monday, January 16, 2012 6:15 PM
To: <e-mail address removed>
Subject: Save the Trees!
<Bernie>, as the editor-in-chief of <deleted> magazine, I ask
you to please save the trees!
All of your articles on Business-IT alignment, the Value of IT, and ROI end the
same way. They don't!
Where is the beef? It is obvious that you make your money from advertising and
circulation.
It is very hot in the trenches right now. Leadership is breathing down our
throats, end-users are struggling to keep their jobs, and vendors are giving
away the store (literally). All of your articles on these topics have the same
storyline. It's a problem... it needs to be solved... whoever solves it will be
a hero!
A little advice... Truly help me solve the problems you love to write about and
the value of reading your magazine will once again have a positive ROI.
<Robert>
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