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Overview | A Day in the Life of a CIO | Believe It or Not | The Answer | Live in 30 Days

ITOS - Believe It or Not

From: <name removed> [mailto:<e-mail address removed>] 
Sent: Monday, January 16, 2012 6:15 PM
To: <e-mail address removed>
Subject: Save the Trees!


<Bernie>, as the editor-in-chief of <deleted> magazine, I ask 
you to please save the trees!

All of your articles on Business-IT alignment, the Value of IT, and ROI end the 
same way.  They don't!  

Where is the beef?  It is obvious that you make your money from advertising and 
circulation.  

It is very hot in the trenches right now.  Leadership is breathing down our 
throats, end-users are struggling to keep their jobs, and vendors are giving 
away the store (literally).  All of your articles on these topics have the same 
storyline. It's a problem... it needs to be solved... whoever solves it will be 
a hero!  

A little advice...  Truly help me solve the problems you love to write about and 
the value of reading your magazine will once again have a positive ROI.

<Robert>