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Overview | A Day in the Life of a CEO | Believe It or Not | The Answer | Live in 30 Days

A "Day in the Life" of a CXO
Communicating Priorities...

A "day in the life of a CEO" compares and contrasts the investments (time, money, resources) and return on investments (ROI) of two CEOs preparing, communicating, and reinforcing their corporate priorities to their employees. Paul had access to our methods and tools, Jim did not.

Jim (CEO) - WITHOUT Our Methods & Tools   Paul (CEO) - WITH Our Methods & Tools
Prior to communicating priorities
Brings in recognized management consulting firm to assist.
Hosts a series of off-site planning retreats.
Gains leadership commitment to company priorities and major initiatives for the fiscal year.
Creates stakeholder communication plan for subsequent distribution.
(Investment = 30 FTE Days)
 
  Communicating Priorities
Facilitates a number of "town meetings" to directly communicate company priorities and major initiatives for the year.
Publishes "town meeting" minutes to the web for access by all employees.
(Investment = 10 FTE Days)
 
Reinforcing and Communicating Progress of Priorities
Holds direct reports accountable to constantly reinforce "verbatim" the corporate message.
Through "just ask" email/chat and monthly articles in company newsletter provides answers to questions and reinforcement of corporate message.
(Investment = 12 FTE Days)
 
  EMPLOYEE SURVEY RESULTS...
"Feels leadership does not have a clear direction for the company."
"Believes there is a communications gap between leadership and the rest of the organization."
"Lacks understanding of how their individual efforts fit into the bigger picture."
(ROI = ?)
 
Prior to communicating priorities
Brings in recognized management consulting firm to assist.
Hosts a series of off-site planning retreats.
Gains leadership commitment to company priorities and major initiatives for the fiscal year.
Creates SIM Summary, Value Proposition, and stakeholder communication plan for subsequent use and distribution.
(Investment = 30 FTE Days)
 
  Communicating Priorities
Facilitates a number of "town meetings" to directly communicate company priorities and major initiatives for the year using SIM Summary and Value Proposition.
Publishes "town meeting" minutes, SIM Summary, and Value Proposition to the web for access by all employees.
(Investment = 10 FTE Days)
 
Reinforcing and Communicating Progress of Priorities
Provides internal web access to real-time Leadership Operating System (LOS) Monitor.
Holds direct reports accountable to constantly reinforce "verbatim" the corporate message.
Through "just ask" email/chat and monthly articles in company newsletter provides answers to questions and reinforcement of corporate message.
(Investment = 12 FTE Days)
 
  EMPLOYEE SURVEY RESULTS...
"Feels leadership has a clear direction for the company."
"Believes communications is much better between leadership and the rest of the organization."
"More clearly understands how their individual efforts support and contribute to the realization of company priorities."
Internal communications costs >15%
Stakeholder "buy-in" to major initiatives >20%
Resistance to change >20%
Time and resources to implement major initiatives >10%
Employee morale >15%
Approval of corporate leadership >20%