Marketing Operating System (MOS) is a set of prepackaged tools and support services to ensure the quick identification, consistent packaging, and easy distribution of concise messages to convey company capabilities and their business impact. MOS can be deployed in less than 30 days.
Here is an example of the business case used by our clients for MOS. Click on the " 
" to compare and contrast the details of your scenario with theirs.
| |
| |
Real World |
 |
The timing and degree of economic recovery is uncertain |
| |
Less than expected revenues with declining margins are driving need for rapid change |
| |
Across most markets, "supply" far outweighs "demand" causing faster price erosion |
| |
Stimulating and creating demand with existing and new clients is critical |
| |
MARCOM budgets have been dramatically slashed to meet earnings estimates |
| |
Corporate performance puts intense scrutiny on substantiating the value of marketing |
| |
| |
Real Challenges |
| |
Operate "bear bones" marketing function |
| |
Protect "market position" with 75% less spending on advertising and promotions |
| |
Present clear and compelling reasons for qualified buyers to take action now |
| |
Develop credible business cases that convey the value of company capabilities |
| |
Provide useful aides to assist sales in closing more business in less time |
| |
Quantify the value of marketing to the company |
| |
| |
Real Answers < 30 Days |
| |
Capabilities Playbook (Preconfigured "working examples" of company capabilities with supporting business cases) |
| |
"Rich Media" High Impact Interactive Collaterals (Branded "Sell-to" and "Self-Sell" aides) through multi-mediums (Web, email, presentation, etc.) |
| |
| |
Real Results (YTY) |
 |
"New" market presence >20% |
| |
Qualified Leads >25% |
| |
CXO contacts >20% |
 |
Field support costs >15% |
| |
Field's "recognition of value" from marketing >25% |
