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On any given day,

you make 2,000 decisions.

priorities, requirements, criteria, mind-set, skill-set, tool-set, alignment, You take standards for granted. trust, truth, transparency, sustainable growth, instinct, gut, healthcare, healthcare technology, agile, technology, standards, software, services, engage and retain, sales training, executive summaries, be specific, stakeholders, empathy, perspective, context, focus, filter, value, outcomes, cost, operational excellence, high performance culture, health systems, payers, employers, benefits, medical devices,

Yet they're helping you sift through the noise, community, accountable, revenue, growth, filters, lenses, cost containment, academic, government, Chief Executive Officer, Chief Technology Officer, Chief Strategy Officer, HR,

Vice President, to focus on what matters, clarity, focus, priorities, Senior vice president, Chief Marketing Officer, Chief Information Officer, CMIO, to think logically, CNIO, Allied Health, Nursing, Service lines, validation, testing,

Chronic disease management, go-live, go-to-market, presentations, execution, design, align, hire, fire, fire-drill, office, inside the box. context, framework, boundaries, home, clients, vendors, patient centered medical home, accountable care community, step by step, ONC, CMS, evidence-based medicine, blueprint, roadmap, big data, personalization, consolidation, building blocks, improve health and wellbeing, intentional, intuitive, leader, personal growth, executive coaching, leadership, building blocks, strategic agility, low priority, medium priority, high priority, to make the best decisions possible. feedback,
360 perspective, legacy, learning, confidence, odds, foundation, listen, connect, change management, lenses, networking, trusted advisor, stakeholders, points-of-view, fiscal year, budgets, mentoring, managing, learning,
questions, advocate, sales, marketing, product, competition, curious, promotion, raise, layoffs, mission statement, triple aim, meaningful use, icd-10, coding, abstracting, voice recognition, total cost of care, food deserts, parks and recreation centers, pedometers, PHR, EMR, results, measurable, specific, integrity, consistency, variation, intentional deviation, disruptive innovation, imitation, insights, knowledge, causes, urgent, influence, problems, character, control, excuses, solutions, answers, blueprint, Telecommunications, milestones, activities, Health Care, tasks, promotions, Education, positioning, messaging, Deep Industry Experience, design, packaging,
Information Technology, conditioning, Government, data, dialogues, measures, forecast, email, competent, partnerships, risk, constraints, negotiations, fiction, facts, gut, initiatives, projects, needs, survival, desires, fears, politics, power, chaos, noise, Marketing, responsibilities, customers, Product, mission, prospects, morale, Sales, pressures,data, Cross Domain Expertise, suppliers, communications, IT, layoffs, agendas, supply chain,
Service, procurement, family, friends, HR, retirement, commissions, resources, rewards, aspirations, discounts, lean, relationships, dilemmas, reports, scarcity, commodities, pipeline, odds, judgements, inside the box, profit, market

share, Strategy, cash flow, lenses, clarity, Execution,

metrics, definable, repeatable, Shared Risk, predictable,

scalable, 24 Years Total Accountability, text messaging, tweets, results, Planning, total cost of ownership, Results, Doing, deals, authenticity, advantage, demand creation, demand development, instinct, work, internal, external, safety, security, confidence, framework, boundaries, reactive, proactive, roadmap, speed, cycle-time, persuasion, environment, behaviors, healthcare, healthcare technology, agile, technology, standards, software, services, engage and retain, sales training, executive summaries, be specific, stakeholders, empathy, perspective, context, focus, filter, value, outcomes, cost, operational excellence, high performance culture, health systems, payers, employers, benefits, game theory, gain theory, product strategy,

product execution, market strategy, market execution,

sales strategy, sales execution, people, places, things

Is it logical? Emotional?

PROFESSIONALLY?

PERSONALLY?

is a set of standards.

Do you know what's

really driving you?

From whose perspective?

It translates the intuition of experts into intentional norms articulated by you and adopted by all.

KA is a way of thinking.

It frames your relationships and perspectives, to unearth common ground.